Experience

• UX Consultant at Scotiabank

  Toronto, Canada

  June 2016 - April 2017

  My responsibilities as a UX consultant for Scotiabank focused primarily on an iterative redesign of the Credit Card and Day-to-Day Banking sections. Specifically the focus was optimizing the user experience to increase the number of users entering and completing the account/credit card sign up process (all informed by the results of extensive A/B user testing). Additionally I provided support as a graphic resource for several promotional campaigns.

• Sr. Art Director at Maclaren McCann

  Toronto, Canada

  May 2011 - January 2016

  What started as a 3-month contract wound up being continuously extended for over 4 years. My primary responsibility was redesigning and maintaining the GM Canada brand sites (Chevrolet, Buick, Cadillac and GMC) although eventually the focus was narrowed to Chevrolet specifically. Additionally I was lead designer/Art Director on several TransCanada projects including their 2014 Annual Report and the 2014 CSR (Corporate Social Responsibility) Report websites.

  Clients: Chevrolet, Buick Cadillac, GMC, TransCanada

• Sr. Art Director at Young & Rubicam

  Toronto, Canada

  January 2009 - April 2011

  My responsibilities included the initial strategy, conceptualization, design, presentation of the comps, and overseeing the production of the final product. During my tenure here I worked on a wide array of projects: from creating a Tier II offers system to work alongside Ford Dealers Association’s print offers to building a Colgate microsite integrated with Twitter and Facebook.

  Clients: Ford, Lincoln, Jaguar, Land Rover, LG, Colgate, Wyeth

• Senior Designer at Organic

  Toronto, Canada

  September 2006 - August 2008

  I was a Sr. Art Director with the Toronto offices of Organic Inc. a digital agency based out of San Francisco. While there I was primarily focused on strategy and online advertising for the Jeep, Dodge and Chrysler brands. Projects which I worked on include; the Jeep Patriot Factor - a partnership between Marvel Comics and Jeep involving an online comic book who’s storyline was based on user suggestions; the Way-Beyond Trail - a multi-award winning interactive video adventure; and the creation of the Dodge Commercial website.

  Clients: Chrysler, Dodge, Jeep

• Interactive Art Director at Grey Group

  Toronto, Canada

  November 2005 - September 2006

  While freelancing at Grey Interactive I found my attention was divided between their roster of current clients (specifically Pedigree, eTrade, and Nokia) and preparing pitches for new work. Of particular note was the online campaign for Blackberry’s Small and Medium Business market that was pitched to RIM - and subsequently led to Grey Interactive becoming their AOR.

  Clients: RIM, Pedigree, eTrade, Nokia

• Creative Director at Date.com

  Miami, FL, United States of America

  March 2003 - October 2005

  I was the Creative Director for Date.com, one of the first online dating sites. I was responsible for creative direction, overall brand strategy of the Date.com properties, and spearheading online campaigns based on targeted user data. I worked directly with designers, writers and programmers to ensure that all aspects of the creative process were executed at the highest level. One of my more memorable accomplishments was redesigning both the look & feel and functionality of Date.com from the ground up; including all internal functionality (search results, user profiles etc), the initial user sign-up forms, all email correspondence and multiple landing pages based on targeted ads.

• Int. Graphic Designer at nurun

  Toronto, Canada

  September 1999 - August 2002

• Jr. Graphic Designer at FSC Internet

  Toronto, Canada

  June 1998 - September 1999